Elixir Group Pakistan

The Land of Purity

Pakistan – The land of Pure - placed in the heart of the South Asian Sub-Continent; Pakistan is a country with its own captivating history and cultural heritage. Pakistan was the site for one of the world’s earliest human settlement, the great prehistoric Indus Valley Civilization, the crucible of ancient empires, religious and cultures.
Pure air, pure water, pure Earth, pure sunshine and pure people; purity is the nature of Pakistan. The landscape of Pakistan ranges from lofty mountains in the north, the Karakoram and the Himalayas, through dissected plateaus to the rich alluvial plains of the Punjab. Then follow desolate barrenness of Baluchistan and the hot dry deserts of Sindh blending into miles and miles of golden beaches of Mekran Coast.
Pakistan is also unique in possessing all four seasons across the year. The joy of Spring beauty is excited with summer heat and autumn breaks the routine to cozy winter nights. Pakistan is a treasure-house of Muslim architecture. All the fascinating and timeless monuments like the Royal Fort, Badshahi Mosque. Wazir Khan's Mosque, Tombs of Jahangir, Asaf Khan, Noor Jehan, Anarkali, the Shalimar Gardens and Hiran Minar etc., were constructed mostly by the Mughal Muslim rulers that reigned over this part of the continent.

Group Holding Companies In Pakistan

Elixir Dairies (Pvt) Ltd.

Elixir Dairies was officially launched as a fully owned subsidiary of Elixir Group on 16th May, 2012 in Pakistan. Dairy business was used a way to enter into the food industry. This supply base allows for careful control over milk quality and ensures a consistently high-quality source. From this raw milk, Elixir Dairies manufactures wide range products. Top quality brands like Prime Milk, Prime yogurt, ROCCO Ice Cream have been successfully launched under the helm of Company’s dairy products. To support these brands and highest standards of quality, Elixir Dairies has invested heavily in milk processing and milk collection infrastructure. At Elixir Dairies, we believe in building long-term relationships with customers. We design products with our customers through a collaborative process. We value being agile, flexible and responsive to our customer needs, this enables us to commercialize products within limited time. Our latest technology and product development focus coupled with our expertise in exporting product globally, ensures for excellent long-term customer relationships.

Elixir Beverages (Pvt) Ltd.

Elixir Beverages , is committed to produce the highest quality bottled water products in Pakistan. Utilizing state of the art purification, filtration and disinfection technologies, we produce safe and refreshing products with the best packaging options available. We produce four different types of bottled water products for our customers.
Purified Drinking Water:
Sourced either from deep protected wells or from municipal water supplies, this water is purified through microfiltration and the process of osmosis which removes the salts and any suspended solids from the water. Elixir water also utilizes ozone contact systems to disinfect their drinking water and to ensure the highest quality products.
Purified Drinking Water with Minerals Added:
It is disinfected in the same manner as purified water. Then, it is fortified with a defined mix of minerals to make it healthier.
Spring Water:
Spring water is sourced from various protected springs before being brought to our bottling facilities. We then use micro filtration and ozone system to disinfect the water while making sure that no minerals are removed. This process helps in ensuring natural spring water taste.

Elixir Automobiles (Pvt) Ltd.

Elixir Automobiles Pvt. Ltd operates under the basic principles of "Respect for the Individual" and "The Three Joys" commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and abilities of each individual person, to do our best in all kinds of situations, and to create an environment of mutual trust by working as equal partners. The principle of "The Three Joys" reflects our desire that each person coming in contact, either directly or indirectly through our products, with our company, should share a sense of joy through that experience. With these basic principles, although we are new in the market yet we are determined to serve. Elixir Automobiles takes pride in creating new value and providing products of the highest quality at a reasonable price, for Pakistani customers. In addition, the company has started such activities, with a dedication, which help in protecting the environment and ensuring the safety of the customers in today’s dynamic society.
Pakistan is one of those countries of the world where motorcycles and auto rickshaws are extensively used as public transport. Till 1996, Italian made rickshaws consisted of the 90% market share in Pakistan. Recently, Elixir Automobile has –introduced, within the limited resources, Auto and Motorcycle Rickshaw that is a masterpiece of quality and performance and which will soon bring a revolution in the auto industry of Pakistan. It has gained extensive popularity in a very short period of time, “Elixir Motorcycle” has become a well-known name all over Pakistan. Elixir Auto Rickshaw is the best alternative for the Italian made rikshaws because it is similar to their structure and function. Although Elixir Automobiles has entered into automobile market in Pakistan only a few months ago, even then it has snatched the major share from its competitors. Elixir Automobiles is now considered to be one of the major automobile industries because it has built a good reputation in quality and performance. Elixir Automobiles manufactures its products in accordance to their customer’s needs. Its product range includes;

Elixir Motorcycle 70CC


Elixir Automobiles PVT LTD
In Pakistan, most of the people use moto...

Read More →

Elixir Beverages


Elixir Beverages, is committed to produce the highest quality bottled water produ...

Read More →

Prime Yogurt


Prime yogurt is another healthy offering packed with care and give you your desir...

Read More →

Prime Butter


Prime Butter is the best natural source of Vitamins A & D for everyone, and by fa...

Read More →

Prime Cheese


Packed with calcium and protein, prime cheese is made using only the finest ingre...

Read More →

Prime Whirtener


In tune with the Prime Foods tradition of providing consumers high quality and va...

Read More →

Rocco Ice Creams


As one of Elixir Group’s leading brands, ROCCO has always added vitality to you...

Read More →

Prime Milk


Prime is homogenized and standardized pure UHT milk with 3.5 fats and 8.9 solid n...

Read More →

Prime Skimz Liquid


For all the health conscious consumers here is the perfect source of calcium and ...

Read More →